This project aimed to help make the first few weeks at University of the Arts London unforgettable for new students. Through research, we discovered that each year, the university produced more than 50 printed assets and a wide-array of online content targeted to new students. Our brief was to develop a coordinated campaign to welcome new students across the university's six colleges. This included printed Welcome Guides, a section on the university website for new students and welcome events. This project won the Chartered Institue of Public Relations (CIPR) 2018 award for best Internal Communications Campaign.